If you have a quiet team member, get proactive and contact their clients to get their white space booked up
We have templates in your Marketing Suite for you to use to send out a text campaign to clients. Choose your campaign and follow the instructions below to send it out, with team personalisation if you want (we recommend it)
Template - 'Quiet team member: offer'
Who - This campaign is targeting clients who are due in soon or slightly overdue based on their usual visiting habits, but have visited in the last 18 months; and don't have a future booking. We recommend adding a team filter, as detailed below
What - "Hi {{client_first_name}}, 30% off all services this week with your stylist! Limited last minute availability! Click {{online_booking_link}} or call {{salon_phone_number}} to book". The {{-}} phrases will automatically fill in from your data. You can change the offer or the wording as you wish to suit your salon! We recommend adding the stylist or team member's name
How - To send this campaign out follow the instructions below
Go to Marketing -> Go to Templates -> Click the pink copy button on the right hand side in line with 'Quiet team member: offer'
This will open the first step, Who you are contacting. On the first block (Client has a booking that matches), click Select field -> Select team member -> Select the team member or members whose clients you want to contact. If you're happy with our filters, you can leave the rest as is. Click Next
This is step two, What you are going to say. You can add the team member's name, make adjustments to the offer, remove the online booking option, add when it is valid until, or leave as is.
Click Save -> Click Next
If you are ready to send, click Next again with the Run Now option selected
On the final confirmation page, check who and how many clients it is sending to, double check your wording.
Then click Run
Template - 'Quiet team member: no offer'
You don't have to incentivise with money off - sometimes just telling clients you've got space will drum up some business!
Who - This campaign is targeting clients who are due in soon or slightly overdue based on their usual visiting habits, but have visited in the last 18 months; and don't have a future booking. We recommend adding a team filter, as detailed below
What - "Hi {{client_first_name}}, we have some last minute availability this week with your stylist and we thought you might need an appointment! Limited availability - click {{online_booking_link}} or call {{salon_phone_number}} to book". The {{-}} phrases will automatically fill in from your data. You can change the offer or the wording as you wish to suit your salon! We recommend adding the stylist or team member's name
How - To send this campaign out follow the instructions below
Go to Marketing -> Go to Templates -> Click the pink copy button on the right hand side in line with 'Quiet period: no offer'
This will open the first step, Who you are contacting. If you're happy with our filters, you can leave this as is. Click Next
This is step two, What you are going to say. You can add the team member's name, remove the online booking option, add when it is valid until, or leave as is.
Click Save -> Click Next
If you are ready to send, click Next again with the Run Now option selected
On the final confirmation page, check who and how many clients it is sending to, double check your wording.
Then click Run
You can track the response to your marketing campaign in the main list of campaigns by clicking the i.